Who's Next & Premiere Classe who's new?

Well-known Parisian exhibitions of young and talented designers Who's Next & Premiere Classe were first held in the Middle East from October 11 to 13 at the Dubai International Exhibition and Convention Center.


International exhibitions dedicated to the latest achievements and trends of contemporary fashion Who's Next & Premiere Classe ("Who's Next" and "Premier Class"), covering an area of ​​12,000 square meters. meters, have taken over 250 international brands from Europe and the Middle East. More than 100 new brands of women's clothing, 80 designers of fashion accessories and 70 brands of modern youth clothing for the city from France, Spain, Brazil, the UK, Italy, Turkey, Argentina, Belgium, Colombia, Croatia, Russia, South Korea and other countries presented under one the roof of their latest creations in the collections "Spring-Summer 2010".

The Premiere Classe Exhibition and Fashion Fair, which takes place annually in Paris since 1989, and now also took place in the newly-established capital of world fashion, Dubai, brought together professionals from the fashion world for business communication, the exchange of experience, and the establishment of new promising ties and contacts. Visitors and exhibitors had a unique opportunity not only to look, but also to purchase such fashion accessories as: bags, jewelry, shoes, hats, scarves, belts, gloves, umbrellas and everything that gives completeness to any outfit and appearance as a whole . In Paris, it is customary to hold the Premiere Classe exhibition and fair four times a year: twice - in January and September, in parallel with the Who's Next fashion exhibition at the Porte de Versailles exhibition complex, and twice, simultaneously with the Paris Fashion Week, in the Jardin des Tuileries park in March and October.

Among the many specialized exhibitions held in the French capital, Who's Next, with more than 15 years of history, has gained a reputation as one of the leading exhibitions with fashion shows in Europe. Along with popular brands, young, as yet unknown, fashion designers represent their ability to create. Visitors to the exhibition in Dubai were able to get acquainted with the women's and men's collections of outerwear and underwear "Spring-Summer 2010", as well as learn about the advanced trends in the world of modern fashion.

For 20 years, the team of professional exhibition organizers Who's Next & Premiere Classe has tirelessly defended and increased its creative potential by continuing to search for new talents among designers and fashion designers from around the world. Their main goal is to be able to present exclusive and innovative design ideas in every season. Following their own standards of choice, creativity and inner flair, the organizers of these fashion shows carefully select the composition of the exhibitors, providing each participant with an ideal platform for the development of their future careers.

After a successful start in China, Canada and Brazil, fashion shows at Who's Next & Premiere Classe decided to gain a foothold in the Middle East region. According to the organizers of the exhibition, today Dubai is positioned as a dynamic city with a highly developed economy and culture, representing an ideal opportunity for professional growth, both for European and regional designers. So, we will wait for new ideas in the new season.