Tru Trussardi's new luxury boutique of the Italian luxury brand was opened thanks to the joint efforts of the brand owners and the Belbadi Fashion Group, aimed at expanding it in the local market. Since 2000, when the first Trussardi Jeans boutique was opened in the Wafi mall (later becoming the TruTrussardi monobrand store), the company has strengthened and expanded its position. Subsequently, she opened TruTrussardi branded boutiques in the shopping centers Mercato, Deira City Center, Festival City, BurJuman, and now in Dubai Mall.
The new boutique with elegant matte walls and ceilings, black shelves and tall mirrors in black frames offers elegant and functional clothing for the dynamic residents of the metropolis, which preserves the uniqueness of each customer. Along with the opening of a boutique in the famous French fashion department store - Galleries Lafayette, which is also in the center of Dubai Mall, the Trussardi Jeans department opened, where comfortable and practical jeanswear from the fall-winter 2010 collection is presented.
The story of Trussardi House began in 1910 when Dante Trussardi, the owner of a glove workshop, founded his own company in Bergamo. His gloves, due to the quality of leather processing, soon began to be successful around the world. In the late 1960s, Nicola Trussardi, Dante's nephew, joined the company, and already in 1973 released a new collection of products with his own name and trademark. He chose the greyhound as his symbol: the dog is fast and thin, symbolizing the dynamics that were often present in the masterpieces of European painting. With this label, he began to produce bags, suitcases and leather goods, and subsequently expanded his assortment of umbrellas, belts, shoes and collections of delightful men's and women's clothing.
